Holiday Gifts are about Getting & Keeping Customers
Founder + Partner + CEO
Published Thursday, Oct 28, 2021
Business is about getting and keeping customers – and subsequently, so are the holiday gifts you give. The right holiday gift will strengthen relationships, spark curiosity, and say thank you. Thoughtful, meaningful gifts go a long way to let your customers and employees know they mean more than just a dollar sign. The right gifts say that you are listening, you are attentive, and you are respectful.
A Holiday Gift is a Marketing Investment
But what makes the “right” holiday gift? A holiday gift is a marketing investment. Partnered subtlety with your company brand, values, or mission it can turn into to future business and referrals. Last year, one customer invested in a well-designed holiday kit packed full of custom socks, Bluetooth speakers, branded chocolate, and a nice tumbler – all packed in an awesome mailer box. Their $100 kit landed them a $10,000 contact and tons of exposure when the company posted pics on their social media page.
Appreciation Humanizes a Transaction
No one likes to only be a number. Giving a thoughtful gift has psychology and empathy behind it. It makes people feel appreciated and not like they are a source of revenue to you. After helping companies give gifts and building marketing campaigns for others for 13 years, our team knows how to add a personality to a tangible product.
Set the Bar of Quality
Just as gifts can help your business, they can also hurt. The gifts you give sets the stage of quality and attention your customers will receive in the products and services you sell. Your gift is an extension of you – it’s a precursor to future transactions. But it’s also an opportunity to set the bar high and tell your customer they matter, and they matter so much we have taken the time to give you a meaningful gift. And they should expect this level of quality and attention to continue in future transactions.
At ScreenBroidery we love giving gifts… in fact, it is our job! Lean on our team for holiday product ideas, custom packaging, fulfillment, and ecommerce solutions that will get and keep customers. But importantly, let your customers know you care – make an investment in them this year – the return will be well worth it.
Here is a link to a recent email blast with a few ideas to consider.