Screenbroidery, which does screen printing and embroidery and makes promotional merchandise, is a Fast 25 company for the second consecutive year, and CEO Thomas Rector attributes that to being customer focused. “Everything we do and all of the decisions we make—the people we hire and the processes we create—are all centered around the customer’s experience,” he said. “It comes down to being responsive to the customer, understanding their needs and what they’re trying to accomplish.”

ScreenBroidery is making strides and planting roots by expanding our team down to Kentucky with Nick Willians as our team lead.

ScreenBroidery has promoted Nick Williams to Account Manager & Team Lead and Ryan Coleman to Account Manager following record growth in 2022.

How did ScreenBroidery grow over 143% from 2021 to 2022 and land on IBJ’s Fast 25 list?

Our CEO & Founder Tom Rector answers this question and many more in Episode 253 of skucast by commonsku, “Creating the Shark Tank Experience.”

ScreenBroidery adds Paul Simonetti, Sales and Marketing Manager, and Alec Witham, Creative Director, to its leadership team following record revenue growth in 2021.

ScreenBroidery has been named #23 in the Indianapolis Business Journal’s Fast 25 - an annual ranking of the fastest-growing companies in the Indianapolis area.

Hosted by ASI Media’s Christopher Ruvo in this featured podcast, Thomas Rector is joined by two additional successful industry executives: Zack Ottenstein, President of The Image Group, and Kathy Finnerty Thomas, president of Stowebridge Promotion Group.

We’re asking ourselves: What alternatives to expected promos are available? What are we doing now that is wasteful? How can we reduce our waste? How can we help our clients reduce their waste? Let’s dive into how ScreenBroidery is approaching our momentous and exciting environmental goals.

I remember my first “real” job. I was beyond excited to not only have a job but motivated for a new challenge. I received a few welcome emails and was grateful to have a branded polo on my desk when I showed up on the first day. The experience was fine, not having anything to compare it to.

Business is about getting and keeping customers – and subsequently, so are the holiday gifts you give. The right holiday gift will strengthen relationships, spark curiosity, and say thank you.

Have you noticed the difference between a well-made jacket that sells for $250 compared to a $50 jacket? Sure, they both accomplish the same functional objective, but the $250 jacket just has small, thoughtful details that make it fashionable.

Obviously, I’m not giving formal speeches every day; but I am conducting meetings, making phone calls, writing articles, motivating my team, working with customers, writing sales orders, being interviewed for podcasts, etc. In all I do, I use this lesson, and prepare, deliver, reflect.

In today’s marketplace where customers expect items and services faster than ever, sales wins are awarded to the most agile and responsive companies – the firms that respond quickly with solutions tailored specifically to a customer’s unique situations.

Come to find out the “ITs” are not teachable or trainable – they are simply parts of their personality, underlying work ethic, and learned experiences that embody their human nature.

Here are the 5 “ITs” ScreenBroidery team members have, and all employees should have:

As a business owner and marketer, it’s a common reaction to spend as little as possible on shirts and swag. However, the marketing budget should be optimized like all other expenses. When done well, a comfortable, well-designed shirt can deliver tens of thousands of impressions worth thousands of dollars.

As a business owner and marketer, it’s a common reaction to spend as little as possible on shirts and swag. However, the marketing budget should be optimized like all other expenses. When done well, a comfortable, well-designed shirt can deliver tens of thousands of impressions worth thousands of dollars.

How do you take elements of the Thigh Master’s success and use them to sell your own products and services? Here is what the makers of the Thigh Master did, and the lessons we can learn.

If we are going to reboot this economy, we have to find solutions to problems caused by COVID and stop letting the situation be the reason why jobs are not completed in time.

With the chaos of COVID, companies have been posting temporary signs of changes in their operating hours, forced shutdowns, and that employees are working from home. The sign I ran into this morning read, “Due to COVID, we are closed Sunday and Monday.” Another temporary business poster read, “Our offices are closed, and our employees are working remotely.” Yesterday, bars were mandated to close with no set opening date, and I saw several signs with the message, “We are closed until further notice.” The phrasing of these messages subconsciously tells customers you do not want their business. These posted signs are sending the wrong message.

Do you know what motivates you? You should because most people assume the rewards that motives themselves are the same as what motivates others. Their assumptions are false and are the reason their team members aren’t performing nor fulfilled in their jobs.