Podcast: Creating the Shark Tank Experience
Founder + Partner + CEO
Published Tue, Jan 17, 2023
How did ScreenBroidery grow over 143% from 2021 to 2022 and land on IBJ’s Fast 25 list?
Our CEO & Founder Tom Rector answers these questions and many more in Episode 253 of skucast by commonsku, “Creating the Shark Tank Experience.”
Via commonsku:
Tom Rector (Founder and CEO) and his team at ScreenBroidery grew over 143% from 2021 to 2022, and along the way, they created a pretty special experience: A Shark Tank Experience bringing together clients and suppliers.
You might be familiar with a traditional industry end-user show but if you’re new to the business, an end-user show is a mini tradeshow event hosted by a distributor. The supplier sets up their booth, and the distributor’s clients are able to walk through the show to get ideas. But Tom decided he wasn’t keen on just doing an end-user show, and he wanted to create something special, so, he flew in his top clients and his best supplier partners and created a Shark Tank Experience that we’ll talk about today. ScreenBroidery was expected to net $450k in sales from this event, post-event they’re currently at $620k and growing.
Today, we talk about this with Tom, plus driving their phenomenal growth, his advice for entrepreneurs during uncertain economic times, and a little something he calls, “Storytelling Land.” Join us!