I remember my first “real” job. I was beyond excited to not only have a job but motivated for a new challenge. I received a few welcome emails and was grateful to have a branded polo on my desk when I showed up on the first day. The experience was fine, not having anything to compare it to.

Have you noticed the difference between a well-made jacket that sells for $250 compared to a $50 jacket? Sure, they both accomplish the same functional objective, but the $250 jacket just has small, thoughtful details that make it fashionable.

Obviously, I’m not giving formal speeches every day; but I am conducting meetings, making phone calls, writing articles, motivating my team, working with customers, writing sales orders, being interviewed for podcasts, etc. In all I do, I use this lesson, and prepare, deliver, reflect.

In today’s marketplace where customers expect items and services faster than ever, sales wins are awarded to the most agile and responsive companies – the firms that respond quickly with solutions tailored specifically to a customer’s unique situations.

Come to find out the “ITs” are not teachable or trainable – they are simply parts of their personality, underlying work ethic, and learned experiences that embody their human nature.

Here are the 5 “ITs” ScreenBroidery team members have, and all employees should have:

As a business owner and marketer, it’s a common reaction to spend as little as possible on shirts and swag. However, the marketing budget should be optimized like all other expenses. When done well, a comfortable, well-designed shirt can deliver tens of thousands of impressions worth thousands of dollars.

As a business owner and marketer, it’s a common reaction to spend as little as possible on shirts and swag. However, the marketing budget should be optimized like all other expenses. When done well, a comfortable, well-designed shirt can deliver tens of thousands of impressions worth thousands of dollars.

How do you take elements of the Thigh Master’s success and use them to sell your own products and services? Here is what the makers of the Thigh Master did, and the lessons we can learn.

If we are going to reboot this economy, we have to find solutions to problems caused by COVID and stop letting the situation be the reason why jobs are not completed in time.

With the chaos of COVID, companies have been posting temporary signs of changes in their operating hours, forced shutdowns, and that employees are working from home. The sign I ran into this morning read, “Due to COVID, we are closed Sunday and Monday.” Another temporary business poster read, “Our offices are closed, and our employees are working remotely.” Yesterday, bars were mandated to close with no set opening date, and I saw several signs with the message, “We are closed until further notice.” The phrasing of these messages subconsciously tells customers you do not want their business. These posted signs are sending the wrong message.