TMZ REPORT

(Tommy’s Master ‘Zine Report)

Thomas Rector Thomas Rector

25 Essential Products Every New Hire Welcome Kit Should Include

I remember my first “real” job. I was beyond excited to not only have a job but motivated for a new challenge. I received a few welcome emails and was grateful to have a branded polo on my desk when I showed up on the first day. The experience was fine, not having anything to compare it to.

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Thomas Rector Thomas Rector

The Three Types of Speeches You Give – Prepare, Deliver, Reflect

Obviously, I’m not giving formal speeches every day; but I am conducting meetings, making phone calls, writing articles, motivating my team, working with customers, writing sales orders, being interviewed for podcasts, etc. In all I do, I use this lesson, and prepare, deliver, reflect.

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Thomas Rector Thomas Rector

Moving Fast in Sales Builds a Business

In today’s marketplace where customers expect items and services faster than ever, sales wins are awarded to the most agile and responsive companies – the firms that respond quickly with solutions tailored specifically to a customer’s unique situations.

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Thomas Rector Thomas Rector

The 5 “ITs” All Great Employees Should Have

Come to find out the “ITs” are not teachable or trainable – they are simply parts of their personality, underlying work ethic, and learned experiences that embody their human nature.

Here are the 5 “ITs” ScreenBroidery team members have, and all employees should have:


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Thomas Rector Thomas Rector

Advice from the Political Campaign Trail: Always Ask for the Sale

As a business owner and marketer, it’s a common reaction to spend as little as possible on shirts and swag. However, the marketing budget should be optimized like all other expenses. When done well, a comfortable, well-designed shirt can deliver tens of thousands of impressions worth thousands of dollars.

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Thomas Rector Thomas Rector

Cheap Marketing T-shirts Are Costing You Thousands

As a business owner and marketer, it’s a common reaction to spend as little as possible on shirts and swag. However, the marketing budget should be optimized like all other expenses. When done well, a comfortable, well-designed shirt can deliver tens of thousands of impressions worth thousands of dollars.

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Thomas Rector Thomas Rector

COVID Is Not An Excuse!

If we are going to reboot this economy, we have to find solutions to problems caused by COVID and stop letting the situation be the reason why jobs are not completed in time.

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Thomas Rector Thomas Rector

Closed for COVID? Never Tell A Customer You Are Closed for Business

With the chaos of COVID, companies have been posting temporary signs of changes in their operating hours, forced shutdowns, and that employees are working from home. The sign I ran into this morning read, “Due to COVID, we are closed Sunday and Monday.” Another temporary business poster read, “Our offices are closed, and our employees are working remotely.” Yesterday, bars were mandated to close with no set opening date, and I saw several signs with the message, “We are closed until further notice.” The phrasing of these messages subconsciously tells customers you do not want their business. These posted signs are sending the wrong message.

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Thomas Rector Thomas Rector

Four Rewards to Motivate Your Team

Do you know what motivates you? You should because most people assume the rewards that motives themselves are the same as what motivates others. Their assumptions are false and are the reason their team members aren’t performing nor fulfilled in their jobs.

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Thomas Rector Thomas Rector

The Invitation is More Important Than the Interview

We are told growing up that talking about and promoting yourself is a bad thing. Well, it is not. It is the only way you will make it as an entrepreneur. All great people, products, and companies “talk about themselves.” One of the greatest myths about success is that eventually your business, abilities, or products are “so fantastic” they will get discovered and be embraced by the masses.

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Thomas Rector Thomas Rector

Eat Your Own Dog Food

Have you tried your company’s product or service? Whatever it is you manufacture, sell, or service; you best have tried it. You must trust your product and use it yourself to know what makes it great. I love the phrase, “Eat Your Own Dog Food” and have to admit it is not something I came up with.

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Thomas Rector Thomas Rector

Good Leaders Build A Good Company Culture

The tangible things don’t make the culture, the people do. A great organizational leader will know what it is that his/her employee does that’s good, what makes them happy, and what their passions are; and they will do all they can to highlight and encourage those things. Many raves about their video games, ping pong ball tables, number of vacation days, and catered lunches on Friday. The truth is you do not need any of it and can still be the best place to work.

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Thomas Rector Thomas Rector

The New Normal – It’s Not So New and Not Yet Normal

The New Normal – are you annoyed with the term yet? We are hearing it tossed around everywhere we go (when we can go places). The term is describing our current life as we know it from making changes to adapt to the recent pandemic. As relevant and common as the term is, it’s premature to assume the changes we are making will become norms as historically it takes a major incident for American’s to drastically change.

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Thomas Rector Thomas Rector

The Shift of Making Money to Saving Money

In periods of prosperity, marketers and sales reps forget that rising sales are NOT caused by clever ads, appealing products, and unique sales pitches – but they are caused by disposable income and feeling confident that the purchases made won’t put them in a bad spot but rather are an investment for the future.

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Thomas Rector Thomas Rector

The Power of Fulfillment – Your Fulfillment Operation Should Have These In Place (Part 3)

Fulfillment is simply the process of accepting an order, picking it (or in ScreenBroidery’s case, producing it on demand), slapping a label on it, and shipping it with a carrier. Everyone knows this process. But here are some ins and outs that make it more efficient and services that ScreenBroidery does in the fulfillment that goes beyond the pack and pick process.

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Thomas Rector Thomas Rector

The Power of Marketing Products (Part 1)

Regardless of the use and the end objective – branded products are a representation of you and your company – they set the stage for a customer to positively react and think of your products and services. Marketing products are powerful as they serve both “customer getting” and “customer keeping.”

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Thomas Rector Thomas Rector

Eat Your Own Dog Food

Have you tried your company’s product or service? Whatever it is you manufacture, sell, or service; you best have tried it. You must trust your product and use it yourself to know what makes it great. I love the phrase, “Eat Your Own Dog Food” and have to admit it is not something I came up with.

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