How to Reach Out to Customers When Sales Events Get Cancelled
Founder + Partner + CEO
Published Wednesday, April 2, 2020
At this point, most of America has become a victim of a canceled event, trade show, or conference. Many of us rely on these events to get and keep customers. How are you responding? Sales goals aren’t going to change, marketing budgets are still available, and your customer base still exists… but how do you reach them?
Try These 4 Ideas:
1. Go big with variable data:
Technology in the gifting world has drastically improved. We can now personalize a gift with a specific customer name, company logo, and/or personalized message. Let your customer know you are disappointed the event was canceled; show that you care by sending this gift, with a personalized message, to stay in touch.
2. Create a kit:
Kits of gear is a new rage. They are like gifts that keep on giving. You can tell a story or set a scene by creating a kit of a number of products in a personalized box, bag, or fanny pack.
3. Direct mail still works:
Direct mail still works, when done the right way. Attaching a mailable gift like a tech screen wipe, coaster, phone wallet, or even a t-shirt (yep we can smash T-shirts into a mailable size) to a postcard, gets attention. And when you personalize the postcard with variable data, you have something they can’t resist.
4. Old School is the new school:
Handwritten notes were so 1970… and now 2020. With all of the flashy print techniques, a simple handwritten card stands out. And today you can add a little bit of tech and make writing notes easier. Scribeless.co allows you to send an email, and they will rewrite it by hand. The note and envelope (stamps extra) start at $2.75. You can customize and brand your note all online.
Handywritten.com is a similar service but has the option to use predesigned “special occasion” cards like birthdays, congratulations, etc.