ScreenBroidery Partners With Hotel Tango | Distributing Hand Sanitizer
Founder + Partner + CEO
Published Friday, April 3, 2020
Our company, ScreenBroidery, has partnered with Hotel Tango to distribute liquid Hand Sanitizer that can be custom labeled for each company’s/person order. Each bottle holds 4 oz. of liquid cleaner with a high alcohol-base concentration of 80%. We found this as an opportune time to use our platform and audience to offer a hand cleanser solution that is local to Indianapolis. This will do two things: give back to our community to help support local businesses and fulfill our clients demand of hand sanitizers while turning around the product much faster, with higher alcohol content, while delivering a brands message with a powerful story backing it.
Innovative companies come in many sizes and forms. Usually, we think of innovation in the spirits industry coming from new methods and ingredients to develop a clever product. In this case, it is much different and due to the circumstances in which we were dealt with.
Hotel Tango Distillery in Indianapolis is the nation’s first combat-disabled, veteran-owned distillery and as reported by VisitIndy.com Indy’s first distillery since prohibition. Hotel Tango is best known for “crafting exceptional spirits” with their whiskey, gin, vodka, and many more.
In early March, when Coronavirus cases began to appear in Indiana, Governor Eric Holcomb ordered all bars and restaurants to close quickly followed by a stay at home order. Hotel Tango found themselves in a position to have to innovate or have no work for their many employees. The company’s founder, Travis Barnes decided to innovate.
“With the shortages of hand sanitizers across the United States, we felt like we had to do something to help”, said founder Travis Barnes in an interview with Forbes Magazine. “Since we already have facilities and equipment geared toward producing high-proof alcohol, which is a common cleaning and anti-bacterial agent; it feels like we have a duty to help wherever we can. This is a time for all of us to come together and combine our focused efforts to get COVID-19 under control.” The move not only continues work for their employees but fills a need for the greater good.
Distilleries are already in the business of making or buying high-proof alcohol in bulk. Sanitizer, of course, has a higher alcohol content than vodka, which hangs around 40%. The Centers for Disease Control and Prevention recommends that hand sanitizer be at least 60% alcohol. Hotel Tango’s product comes in at 80% ethyl alcohol making it very effective at sanitizing what it’s designed to clean.
ScreenBroidery loves to support innovators and values creativity. And has a passion to support local businesses. The ScreenBroidery team is partnering with Hotel Tango to make a bulk purchase of their hand sanitizers, brand them, and resell them in the promotional product market. A few upgrades are being made to the packaging, but the product, mission, and innovation are still the same.
Want to see what your brand’s hand sanitizer could look like? Reach out and we’ll make virtual mockups or go to this link to shop now.