We are told growing up that talking about and promoting yourself is a bad thing. Well, it is not. It is the only way you will make it as an entrepreneur. All great people, products, and companies “talk about themselves.” One of the greatest myths about success is that eventually your business, abilities, or products are “so fantastic” they will get discovered and be embraced by the masses.

Have you tried your company’s product or service? Whatever it is you manufacture, sell, or service; you best have tried it. You must trust your product and use it yourself to know what makes it great. I love the phrase, “Eat Your Own Dog Food” and have to admit it is not something I came up with.

The tangible things don’t make the culture, the people do. A great organizational leader will know what it is that his/her employee does that’s good, what makes them happy, and what their passions are; and they will do all they can to highlight and encourage those things. Many raves about their video games, ping pong ball tables, number of vacation days, and catered lunches on Friday. The truth is you do not need any of it and can still be the best place to work.

The New Normal – are you annoyed with the term yet? We are hearing it tossed around everywhere we go (when we can go places). The term is describing our current life as we know it from making changes to adapt to the recent pandemic. As relevant and common as the term is, it’s premature to assume the changes we are making will become norms as historically it takes a major incident for American’s to drastically change.

In periods of prosperity, marketers and sales reps forget that rising sales are NOT caused by clever ads, appealing products, and unique sales pitches – but they are caused by disposable income and feeling confident that the purchases made won’t put them in a bad spot but rather are an investment for the future.

Fulfillment is simply the process of accepting an order, picking it (or in ScreenBroidery’s case, producing it on demand), slapping a label on it, and shipping it with a carrier. Everyone knows this process. But here are some ins and outs that make it more efficient and services that ScreenBroidery does in the fulfillment that goes beyond the pack and pick process.

At ScreenBroidery we build true eCommerce systems and develop them in-house so we can control the functionality, interface, and integrations… and we have been doing so for a while.

Regardless of the use and the end objective – branded products are a representation of you and your company – they set the stage for a customer to positively react and think of your products and services. Marketing products are powerful as they serve both “customer getting” and “customer keeping.”

Have you tried your company’s product or service? Whatever it is you manufacture, sell, or service; you best have tried it. You must trust your product and use it yourself to know what makes it great. I love the phrase, “Eat Your Own Dog Food” and have to admit it is not something I came up with.

Now that the country is opening back up for business, you are preparing to do the things needed to ensure your place of work is safe for your customers and employees. Each business will have a specific set of guidelines, but common themes are emerging – don’t touch things, face masks are the new fashion trend, stay 6 feet apart, and communication is paramount!

Right before the stay at home mandates came into play Gabe Peters, our COO, was approached by one of our clients about running a t-shirt fundraising campaign. That’s when she told him the story about her cousins’ son, Paul, an 11-year-old kid who LOVES his cat, Garfield.

In this stressful, uncertain, and short-tempered COVID-19 time; protect your company’s culture, your employee’s respect, your supplier’s hard work, and your customer’s business. Write those nasty emails and then hit Ctrl+Alt+Delete.

Like many innovative startups, Tom founded ScreenBroidery in his living room in 2008. It has since grown it to a multimillion-dollar enterprise with multiple locations and fortune 500 customers from coast to coast. In 2012 the company was named Counselor Magazines’ fastest-growing company and in 2018 one of the industry’s best places to work. ScreenBroidery is now headquartered in a 15,000 square foot building designed to build teams through culture, collaboration, and creative thinking. Tom also manages a successful real estate investment company, a medical education company, and invests in several local startups.

The Coronavirus outbreak has caused events to cancel and business to change their operations. For a catering company with customer bases constructed primarily of special events and company lunches, changes had to be made in order to continue operations. Nameless Catering found a solution by thinking differently and evolving to meet demand.

When I first started ScreenBroidery 12 years ago I bought office supplies, including my all-time favorite: paperclips. It only cost me a few bucks for 250 paperclips; they are efficient and a great tool to keep you organized. I use them every day and still have the original box I purchased 12 years ago. How do I still have the same box full of paper clips? I reuse them, I pick them up when I see them on the office floor, I save them when others send me documents. I believe that throwing away paper clips is the same as throwing away money.

Our company, ScreenBroidery, has partnered with Hotel Tango to distribute liquid Hand Sanitizer that can be custom labeled for each company’s/person order. Each bottle holds 4 oz. of liquid cleaner with a high alcohol-base concentration of 80%.

At this point most of America have become a victim of a cancelled event, trade show, or conference. Many of us rely on these events to get and keep customers. How are you responding? Sales goals aren’t going to change, marketing budgets are still available, and your customer base still exists… but how do you reach them?

Since we are all working from home, we have all heard of the stimulus programs – and I am the last person to want to waste time telling you things you already know. That being said, listed below are provisions and explanations that have not been publicized, as well as details that have just been finalized.

With each shirt purchased 100% of the proceeds will go towards buying gift cards from all of our favorite local businesses and sent to local organizations to disperse them for people in need of food, clothing, or other essentials items.

In an uncertain economy, there is plenty of need. You and your team must be resourceful, and creative enough to build demand. Have you taken any creative approaches to generate demand for a product or service?